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	<title>美人计 MeiRenJi.com 要做就做个美人 &#187; 可口可乐</title>
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		<title>可口可乐的创业神话：可口可乐风靡全球的秘密</title>
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		<pubDate>Wed, 15 Oct 2008 09:29:02 +0000</pubDate>
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		<description><![CDATA[可口可乐风靡全球。它最大的秘密，源于可乐糖浆中那1%的独特配方。而这... ]]></description>
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<dl id="attachment_192" class="wp-caption alignleft" style="width: 160px;">
<dt class="wp-caption-dt"><a href="http://meirenji.com/wp-content/uploads/2008/10/coca-cola-brand.jpg"><img class="size-medium wp-image-192" title="coca-cola-brand" src="http://meirenji.com/wp-content/uploads/2008/10/coca-cola-brand.jpg" alt="Coca Cola Brand" width="150" height="99" /></a></dt>
<dd class="wp-caption-dd">Coca Cola Brand</dd>
</dl>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24.1pt; mso-char-indent-count: 2.0;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">可口可乐</span></strong><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">风靡全球。它最大的秘密，源于可乐糖浆中那</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">1%</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">的独特配方。而这一切，当然也离不开其创业者<strong style="mso-bidi-font-weight: normal;">阿萨·凯德</strong>敏锐的双眼。这是一个关于<strong style="mso-bidi-font-weight: normal;">创业</strong>的神话，也是一个关于<strong style="mso-bidi-font-weight: normal;">品牌</strong>的神话。更多精彩内容，尽在</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">MeiRenJi.com</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">。欢迎收看！</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24.1pt; mso-char-indent-count: 2.0;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">《可口可乐的创业神话》解说词：头疼病患者脑袋很疼但很聪明，可口可乐风靡全球的秘密</span></strong><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"><span style="mso-spacerun: yes;">    </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">亲爱的宝贝，你知道吗？欢迎收看</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">MeiRenJi.com</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">！提到可口可乐，可谓家喻户晓，妇孺皆知。但是，您知道可口可乐是怎么诞生的吗？它又是如何在<strong style="mso-bidi-font-weight: normal;">饮料业</strong>中独领风骚的呢？也许看了今天的</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">MeiRenJi.com</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">，您就会知道！</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">如今，全世界有</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">200</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">多个国家在出售<strong style="mso-bidi-font-weight: normal;">可口可乐</strong>，每天销量多达</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">1</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">亿多瓶。从理论上讲，如果有人在</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">1892</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">年买进可口可乐公司</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">100</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">美元的股票，那么今天他将获得</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">20</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">亿美元的回报。然而，当初它的创业者<strong style="mso-bidi-font-weight: normal;">阿萨·凯德勒</strong>只身来到今天的可口可乐公司总部所在地时，身上只有</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">1.75</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">美元；他买下可口可乐的配方也只花了</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">2300</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">美元。阿萨·凯德勒是个头疼病患者，虽然脑袋很疼但也很聪明。而正是这个头疼病患者，才成就了如今的可口可乐神话。</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24pt; mso-char-indent-count: 2.0;"><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-indent: 24.1pt; mso-char-indent-count: 2.0;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">可口可乐</span></strong><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">风靡全球。它最大的秘密，源于可乐糖浆中那</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">1%</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">的独特配方。而这一切，当然也离不开其创业者<strong style="mso-bidi-font-weight: normal;">阿萨·凯德</strong>敏锐的双眼。这是一个关于<strong style="mso-bidi-font-weight: normal;">创业</strong>的神话，也是一个关于<strong style="mso-bidi-font-weight: normal;">品牌</strong>的神话。亲爱的宝贝，你知道吗？一起打开今天的神话</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">MeiRenJi.com</span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">吧，相信您一定会喜欢！（字数：</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US">621 </span><span style="font-size: 12pt; font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: 'Times New Roman'; mso-bidi-font-family: Arial;">撰稿：专栏作家陈家伟，转载请注明出处）</span><span style="font-size: 12pt; font-family: Arial; mso-hansi-font-family: 'Times New Roman';" lang="EN-US"></span></p>
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